Insights on the craft of effective sustainability communication
The Sustainability Story
Sustainability Storytelling is now available in the U.K., Canada, and beyond
Sustainability Storytelling is now available in the U.K., Canada, and globally. Print editions come to the U.S. May 26.
What Hilton’s ICE surrender tells us about corporate cowardice in Trump 2.0
Hilton abandoned both its franchisee and the moral high ground when it decided to prioritize profit over purpose in bending the knee to the Trump Administration. Here’s what companies can learn from Hilton’s mistakes.
2026 Must Be the Year of Courageous Sustainability Communication
2025 was the “Year of Fear” for corporate sustainability. Here are 5 strategies for breaking the fear spiral in 2026
Why I Do This Work—and What Comes Next in 2026
In this post, Mike discusses his excitement and plans for upleveling corporate sustainability communication in 2026.
What is a sustainability communicator?
Understanding the responsibility of a sustainability communicator is the first step to improving purpose-driven storytelling across business.

