Many tech companies are facing the conundrum of having their emissions rise due to the embrace of the AI economy. How do companies address this in their sustainability reporting?

Companies often fall into a cycle of spending half a year producing them and the other half trying to forget the experience — and then right back to it. But letting a company’s sustainability storytelling fizzle in the “reporting off season” is a major lost opportunity — both for advancing social and environmental progress and building brand equity through compelling communication.