Insights on the craft of effective sustainability communication
The Sustainability Story
The Four C’s of Effective Sustainability Storytelling
Sustainability needs better stories. Here’s a new, practical framework to help companies tell them.
Seven things you need to know to make the most of GreenBiz 26
Making the most of a GreenBiz conference can be challenging. Here’s some pro tips from Mike.
Writing for Impact in the Age of AI
Should sustainability communicators use iterative AI to help with their writing?
What Hilton’s ICE surrender tells us about corporate cowardice in Trump 2.0
Hilton abandoned both its franchisee and the moral high ground when it decided to prioritize profit over purpose in bending the knee to the Trump Administration. Here’s what companies can learn from Hilton’s mistakes.
2026 Must Be the Year of Courageous Sustainability Communication
2025 was the “Year of Fear” for corporate sustainability. Here are 5 strategies for breaking the fear spiral in 2026
Why I Do This Work—and What Comes Next in 2026
In this post, Mike discusses his excitement and plans for upleveling corporate sustainability communication in 2026.
Communicating climate when disaster strikes
Climate disasters should shake people into action. But why don’t they?
How to know if your sustainability strategy is worth talking about
Does your sustainability strategy have substance worth communicating? Here’s how to find out.
What is a sustainability communicator?
Understanding the responsibility of a sustainability communicator is the first step to improving purpose-driven storytelling across business.
Business must stand up for the rule of law
This Earth Day, companies must stand up for the rule of law in the United States. Here’s how they can do just that.
Podcast: Discussing sustainability storytelling in 2025 on the Engaging ESG podcast
Mike Hower went on the Engaging ESG podcast to discuss the biggest sustainability storytelling challenges of 2025.
Webinar recap: Getting your sustainability story straight
In this webinar, Mike Hower discusses the state of sustainability communications in 2025, while presenting an actionable framework for rising to current challenges.
Two years in: How Hower Impact is advancing sustainability storytelling
Hower Impact turned two. Here’s where we’ve been, and where we’re going.
GreenBiz 25 takeaways: Telling a sustainability story that doesn’t suck
At GreenBiz 25, Mike Hower led a panel of industry leaders to discuss the complexities and opportunities of sustainability communications moving into 2025. Here are the highlights.
The art of writing for impact
Writing about sustainability has never been more challenging. In this ENGAGE article, Mike covers the fundamentals of effective sustainability writing he teaches in his Writing for Impact masterclass.
6 strategies for finding corporate sustainability’s lost narrative in 2025
Corporate sustainability has lost the narrative. Here are some strategies for getting it back.
Reviving the spirit of sustainability in 2025
Moving into 2025, we must remember the spirit of sustainability that drives us.
2024 Corporate Sustainability Wrapped
This time of year, we all love to check out our Spotify Wrapped albums, which show us insights and trends from our listening behavior each year - but what if we made one for corporate sustainability trends?
UN Global Compact Webinar: Impact of Political Change on Corporate Sustainability
In the wake of the U.S. presidential election, the UN Global Compact invited me to join their German Network for a virtual discussion of what lies ahead for corporate sustainability during a second Trump term.
The Green Footprint: Getting Corporate Sustainability Communications Right
Recently, Mike Hower went on CoreNet Global’s “What’s Next” podcast to speak with Dr. Christopher Teng about corporate sustainability communications, avoiding “greenwashing,” and the need for more innovation to reduce carbon emissions in the fight against climate change.

