The State of Sustainability Storytelling

Sustainability storytelling is in crisis. Companies are caught between two bad options: greenwashing—making misleading sustainability claims that invite legal, regulatory, and reputational risk—and greenhushing—staying silent about legitimate sustainability work out of fear of backlash. Neither is a viable long-term strategy. Yet as stakeholder pressure mounts and the political ground shifts, communicating sustainability effectively has never been more complicated—or more important.

In this one-hour virtual event kicking off the Sustainability Storytelling LIVE series, Mike Hower— \author of Sustainability Storytelling: Communicate Trust, Brand Value and Better Business—is joined by Joel Makower (Trellis Group), Dave Stangis (Apollo Global Management), Susan Jackson (BASF), Nate Pepper (Veolia), Aman Singh (Kenvue), and Josh Wiener (MetLife) to tackle these challenges head-on and explore how the Four C's of Effective Sustainability Storytelling—Compelling, Credible, Compliant, and Context—can help organizations find their way forward.

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