GreenBiz: A roadmap for ESG excellence
This week, I published an article in GreenBiz covering the fundamentals for companies creating a first ESG strategy. Over the past couple of years, I’ve had hundreds of conversations with companies at all stages of their impact journeys — and increasingly more of them are lost on where to begin.
With ever-evolving expectations and frameworks to align to, an abundance of acronyms and few defined pathways to success, many organizations at the beginning of their ESG journeys struggle to know how to take the first step. Most aren’t Unilever, Salesforce or Patagonia — and if we want to succeed in mitigating the climate crisis, reversing deforestation, alleviating water scarcity, advancing workers rights, rectifying racial injustice and addressing infinite other ESG challenges, we’ll need to make sure that all companies, everywhere, can find their way.
To help, I worked with my team at thinkPARALLAX to create the first of a series of “ESG Field Manuals” aimed at helping companies starting out on their journey to advance ESG strategy and storytelling. The first installment, "From scratch to strategy," covers the foundations of ESG strategy and goal-setting. It covers three steps:
Build an ESG compass to point the way
Plan your route
Establish goals to map your destination
I hope you enjoy the article, and the white paper.
You can read the full GreenBiz article here.
