Sustainability needs better stories. It’s time you learned how to tell them.

Investors, B2B customers, consumers, employees, regulators and other stakeholders are demanding proof, not promises. And data alone isn’t enough—they need stories that show why sustainability matters, how progress is being made, and whether claims can be trusted. As greenwashing risks rise and greenhushing becomes the default, the space for effective communication has narrowed. But for organizations that get it right, that space has never been more valuable.

Companies telling sustainability stories that are compelling, credible, compliant, and grounded in context—the Four C’s of Effective Sustainability Storytelling—build trust, strengthen brand reputation, attract and retain talent, and unlock the business value of their sustainability investments. Done well, sustainability storytelling doesn’t just reduce risk—it advances business strategy while accelerating the progress the world urgently needs.

Sustainability Storytelling is a practical guide for mid- to senior-level professionals—including corporate communicators, marketing leaders, and sustainability teams—operating in this high-stakes environment. Written by Mike Hower, with a foreword by Joel Makower of Trellis Group, the book offers a clear, actionable framework for building sustainability narratives that inform, inspire action, and withstand scrutiny. Real-world insights from leaders at Salesforce, PepsiCo, SAP, Veolia, and Apollo Global Management—along with perspective from Denis Hayes, the first Earth Day coordinator—bring the framework to life.

Whether you’re building a sustainability communication strategy from scratch or refining an existing one, Sustainability Storytelling turns principles into practice—helping you create messages that build trust, manage risk, and deliver value for both business and society.