GreenBiz: Why your ESG report isn’t enough
Today, I published a piece in GreenBiz that explores an important topic in sustainability communication: the fact that ESG reporting is only one facet of an effective communication strategy. More companies than ever are issuing ESG reports, yet few follow up with year-round strategic communication.
More quality reporting on corporate sustainability performance is a good thing. But when it comes to communicating sustainability, reporting simply isn’t enough. Most business leaders agree. According to a new survey of senior level executives in the United States, 96 percent of respondents say it's important to share such stories, and nearly half (45 percent) believe their companies aren’t talking enough about those initiatives.
Hower Impact can, of course, help companies with all of the above: ESG reporting, sustainability communications strategy, content creation and more. If you want to know why it’s important to go beyond reporting to engage your stakeholders with your sustainability story, I invite you to check out the article.
Read the post on GreenBiz here.