Words have been responsible for the ebbs and flows of corporate sustainability. Here's how we can learn to understand their power.

Many tech companies are facing the conundrum of having their emissions rise due to the embrace of the AI economy. How do companies address this in their sustainability reporting?

The human brain isn’t wired to perfectly perceive the world as it truly is. Sustainability communicators must learn how to influence stakeholders’ worldviews to connect with them on climate and other issues.

Companies often fall into a cycle of spending half a year producing them and the other half trying to forget the experience — and then right back to it. But letting a company’s sustainability storytelling fizzle in the “reporting off season” is a major lost opportunity — both for advancing social and environmental progress and building brand equity through compelling communication.

On Earth Day 2024, Mike reflects on the power of sustainability storytelling through his own origin story on an island chain off the coast of Panama.