Podcast
The Sustainability Communicator
The podcast exploring the intersection of corporate sustainability and storytelling.
Join Mike Hower—author of Sustainability Storytelling, former GreenBiz journalist, and advisor to leading global brands—as he explores one of the toughest challenges in corporate sustainability today: how to talk about sustainability in ways that are compelling, credible, and compliant—and fit cultural and reputational context. Through interviews with practitioners and insights from his own work in the field, Mike digs into greenwashing, greenhushing, and the risks and opportunities most sustainability professionals face—but few can talk about out loud.
Ready to talk your walk? You're in the right place.
Find all episodes below. You also can listen on Spotify, Apple Podcasts, Amazon Music, or Youtube.
Ep. 22: Sustainability storytellers weigh in from GreenBiz 25
In this special episode of The Sustainability Communicator recorded live at GreenBiz 25, Mike Hower sat down with six sustainability leaders from diverse industries to understand how they're navigating these challenging times.
Ep. 20: Reclaiming the lost corporate sustainability narrative
Drawing from his extensive experience in sustainability communications, Mike presents six key strategies for companies to reclaim their sustainability narrative in 2025.
Ep. 11: How Neiman Marcus makes sustainability fashionable
In this episode, Mike speaks with Ali Mize, an ESG and sustainability expert to learn more about Neiman Marcus Group’s approach to sustainability storytelling, and how companies can improve sustainability communication overall.
Ep. 5: Navigating the uncertainties of sustainability storytelling, with Allison’s Whitney Dailey
In this episode, Mike brings in the expertise of a fellow sustainability communications expert — Whitney Dailey, Executive Vice President, Purpose at the global public relations firm Allison Worldwide — to better understand how companies can navigate sustainability storytelling in 2024.
Ep. 4: The fundamentals of effective sustainability writing
In this episode, Mike discusses key learnings from over a decade as a writer and editor in the corporate sustainability space that form the fundamentals of effective sustainability writing.
Ep. 3: Why your sustainability story sucks
In this episode, Mike explains common reasons why businesses struggle to tell good sustainability stories - and how to do better.
Ep. 2: 2024 sustainability communication trends
In this episode, Mike takes a crack at some key sustainability communication trends to keep an eye on in 2024.
Ep. 1: Rethinking the role of sustainability communicators
In this inaugural episode of The Sustainability Communicator, Mike discusses how the increased risks and rewards of bad and good sustainability communication, respectively, are calling for a new type of sustainability communications professional capable of translating between marketing and sustainability departments.